This speculative project was formed under the course of "Introduction to publication" at Bezalel Academy, collaborated with Nitzan Shemesh.

The main idea was to combine a well known company with a certain social organization, and by paring the

two - result with a succesfull publishment astrategy. "UNIQLO" is a known Japanese clothing brand, that is recognized mainly for their wide color range, while kept as simple and basic as possible.

For that reason, choosing the color of the clothes isn't relevant for the community of blind or color blinded.

 

The collection is a line of simple shirts that with hot press tech. forms on the shirts the shirt's color in brille. So you can actually "feel the color".

To the campaign advertisement we designed 4 GIFs that showcase the collection's idea.